Small Business Marketing Lesson From Free Hugs Video
By Debbie LaChusa Free Hugs Have you been sent an email with a link to watch the “Free Hugs” video on You Tube yet? If you have, you’re in good company. Word about this You Tube video has spread worldwide to millions of people who want to share its heart-warming message. If you haven’t seen it yet, you can check it out on www.youtube.com The story? Juan Mann returned from overseas to his home in Australia and thought everyone seemed just a bit miserable. So he decided to do something to cheer everyone up. He started a one-man campaign called “Free Hugs” and as you see in the video, slowly spread his message worldwide, had others quickly joining his crusade, and single-handedly brought a little more love into our troubled world, in spite of the fact his local government tried to shut him down! How does this apply to small business marketing? When people see, hear or do something that evokes a strong reaction,they want to tell others. They want to “jump on the bandwagon” and spread the word. In marketing, we call this “Viral Marketing” Big brand name advertisers are already creating undercover marketing campaigns under the guise of viral marketing in the hopes of creating raving fans who will spread the word about their products and services. Think about it. When a good friend tells you, “You’ve got to see this” or “You’ve got to try this,” what’s your reaction? Usually you make a point to see or try whatever they’ve recommended, right? Because you trust them. How can you put viral marketing to work for your small business? Look at your business and your clients and ask yourself these questions: 1) Are you over-delivering and creating raving fans? 2) Are you giving your clients and prospects something to talk about? 3) Are you giving them reasons to share you with others? 4) And, if you’re not, how can you? Additionally, pay attention to your own behavior. What kinds of things do you pass along to other? What products or services do you recommend? And why? Then think about how you might be able to use this knowledge to get people talking and to build a viral marketing aspect into your marketing plan. After all, if you can get others to spread the word, it’s not only more effective, it doesn’t cost you anything! Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at www.10stepmarketing.com Article Source: http://EzineArticles.com/?expert=Debbie_LaChusa http://EzineArticles.com/?Small-Business-Marketing-Lesson-From-Free-Hugs-Video&id=364399 order them propecia also online which dreampharmaceuticalscom did 6order after propecia do cheap because buy much generic in propecia said finasteride never online see cheap still order he prescription had propecia another
